As a personal trainer and lifestyle coach, Ben Yates of Ben Yates Fitness had a passion for helping people improve their health and wellness. However, when the 2020 lockdowns hit, his business came to a grinding halt. He had no clients and was unsure how to move forward. That's when he turned to business coach Steve Gray (work with Steve) for guidance.
With Steve's help, Ben was able to turn his struggling business around and create a successful personal training business. In this blog post, we'll explore how Steve transformed Ben Yates Fitness and gave Ben the clarity and guidance to run a successful PT business.
Finding Clarity
When Ben first approached Steve, he was feeling overwhelmed and unsure of where to begin. Steve's first task was to help Ben find clarity in his business vision and goals. Together, they defined Ben's ideal client and created a clear message to communicate the value he offered.
With a newfound clarity, Ben was able to focus his marketing efforts and start attracting the right clients. He even created a waiting list of clients eager to work with him.
Building a Strong Brand
Steve also helped Ben build a strong brand that accurately represented his business and the value he offered. Together, they created a professional logo and branding materials that helped Ben stand out in a crowded market.
Having a strong brand helped Ben attract more clients and establish himself as a professional in his field. He was able to charge premium prices for his services and attract clients who valued his expertise.
"Having my business coach local to me in Hinckley has helped me immensely ." – Ben Yates - Ben Yates Fitness
MARKETING STRATEGIES
With a strong brand and clear message, Steve helped Ben develop effective marketing strategies to attract new clients. They created a referral program that rewarded clients for referring friends and family, and they leveraged social media to promote Ben's business and showcase his expertise.
Steve also helped Ben create compelling offers and packages that made it easy for clients to commit to long-term training. These strategies not only helped Ben attract new clients, but they also helped him retain existing ones.
Streamlining Business Processes
Steve also helped Ben streamline his business processes, making it easier for him to manage his clients and focus on delivering high-quality training sessions. They implemented an online booking system that made it easy for clients to schedule appointments and helped Ben manage his calendar more efficiently.
Additionally, Steve helped Ben establish clear boundaries and systems for managing client cancellations and rescheduling. These changes helped Ben save time and reduce stress, allowing him to focus on delivering exceptional training sessions.
Enjoying More Free Time
With a successful business in place, Ben was able to enjoy more free time with his family. He no longer had to worry about finding new clients or managing administrative tasks, allowing him to focus on the things he loved.
Thanks to Steve's guidance and support, Ben was able to transform his business and enjoy a better work-life balance. He's now able to enjoy the rewards of a successful business while spending more quality time with his loved ones.
Transformation
With Steve's expert guidance and support, Ben Yates Fitness has become the go-to personal training and lifestyle coaching business in Hinckley. In fact, Ben is now known as Hinckley's Number 1 personal trainer!
Steve's strategic coaching helped Ben refine his business strategy and marketing approach to attract the right clients, charge to premium prices, and establish himself as an expert in his field. As a result, Ben has become a trusted and sought-after personal trainer, with a full booking diary and waiting list of clients eager to work with him.
Conclusion
In conclusion, Steve played a critical role in transforming Ben Yates Fitness from a struggling business to a successful personal training and lifestyle coaching business. Through their work together, Ben was able to find clarity, build a strong brand, implement effective marketing strategies, streamline his business processes, and enjoy more free time with his family. With Steve's guidance and support, Ben was able to create a thriving business and achieve his entrepreneurial dreams.
AND REMEMBER...
If you require help for your business or like Ben, would like a local business coach in Hinckley you can find out more here https://www.workwithsteve.co.uk/